Explore new designs daily with premium fabrics and luxury embroidery by Asim Jofa, one of Pakistan’s leading fashion brands.

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Khaddar Winter Collection
Explore our Khaddar winter collection with embroidered khaddar dresses, printed suits, and warm fabrics that blend ...
Luxury fashion
Discover why winter is known as the season of luxury fashion, from Mughal opulence to today’s designer winter colle...
Layaan by Asim Jofa
Reinvention is the heartbeat of fashion, and Asim Jofa continues to prove that true style evolves with imagination.

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